Compared to
all countries in Southeast Asia, Indonesia does have the largest number of
BlackBerry users. So what makes this phone so successful?
There are about three million BlackBerry subscribers in Indonesia. This figure is believed to still be growing along with the incessant activity of RIM's marketing partners in Indonesia. Indonesia itself has a mobile market with a rate of more than 180 million subscribers.
Behind the success of the BlackBerry was not spared from the habits of the users in Indonesia. It is utilized RIM to continue to aggressively promote their products.
"The people of Indonesia is fond of texting. So they get a better experience with the fuel features, email and social media. That's what makes the BlackBerry sold in Indonesia," said Francois Mahieu, Senior Director, Head of Product Management Asia Pacific Rim.
In addition, RIM also implement their various strategies such as building community, providing a diverse selection of products, or offer efficiency and durability of products that claimed to be the best in its class.
There are about three million BlackBerry subscribers in Indonesia. This figure is believed to still be growing along with the incessant activity of RIM's marketing partners in Indonesia. Indonesia itself has a mobile market with a rate of more than 180 million subscribers.
Behind the success of the BlackBerry was not spared from the habits of the users in Indonesia. It is utilized RIM to continue to aggressively promote their products.
"The people of Indonesia is fond of texting. So they get a better experience with the fuel features, email and social media. That's what makes the BlackBerry sold in Indonesia," said Francois Mahieu, Senior Director, Head of Product Management Asia Pacific Rim.
In addition, RIM also implement their various strategies such as building community, providing a diverse selection of products, or offer efficiency and durability of products that claimed to be the best in its class.
By: Gusti Eka Y. - 125150200111090
Yes, indeed. I do agree with this article. I think the big amount of Indonesia's population is one of the aspect that makes Blackberry becomes successfull in this country. And just like the article's written, "The people of Indonesia is fond of texting", with the Blackberry's feature like BBM, people is tend to be feel more comfort in order to socialize with other user
ReplyDeleteICHSAN ATMAJA
125150200111085
I do not agree with this article, I think Indonesian people's way of thinking needs to change because it should be modeled after indonesia the country china. with a fairly high population, china is not very dependent with the outside and can take advantage of the country's own resources. in doing so the community can not only buy but also can create his own useful products
ReplyDeleteAGUNG MUSTIKA RIZKI
125150200111079
ReplyDeletefor me why this discourse can emerge, it's because of the basis of the famous Indonesian mindset full of prestige. indonesia is a type of State that easily swayed with the development but could not seek creative with existing developments. Thus the very very proud of indonesia as one of the largest consumers of the RIM. so they bereani to put more goods to indonesia
Dewan Rizky Bahari-125150200111089